As organizations collect vast amounts of data, protecting individuals' privacy becomes increasingly complex.
With extensive data collection comes the potential for misuse and exposure, leading to significant privacy concerns.
To mitigate privacy risks, businesses must establish robust data governance frameworks that prioritize transparency and user control.
Data anonymization techniques can help businesses use data for analysis while protecting individual privacy.
By addressing the challenges of data privacy in the age of big data, organizations can navigate potential risks while maintaining consumer trust.